AMNtraveler Website & Instagram

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The AMNtraveler Instagram and website were part of an initiative to humanize our brand. Through clinician surveys, we found that nurses often viewed AMN Healthcare as being a large, corporate brand, that was more concerned about its bottom line than its people. In order to combat this belief, I rebranded our Instagram to feature content by our clinicians, for our clinicians. I also created amntraveler.com as a way for clinicians, recruiters, and interested partners to submit their photos, content and videos through an online form.