Maternal Child Health

Automated Email Drip Campaign

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During the Spring, there is an increase in available jobs for Labor and Delivery, NICU, and Postpartum nurses. I spearheaded a specialized campaign to fill these needs which resulted in $180,000 in revenue.

• Segmented audience based on specialty, brand affiliation, and traveler status
• Created unique copy for 40+ email variations
• Built 200+ email templates within Pardot
• Designed 12 automated drip campaigns within Engagement Studio
• Tracked & measured results throughout duration of 8 week campaign using Qlik