Scale Los Angeles
Scale LA (formerly Lincoln Federation) is a Los Angeles based organization whose mission it is to bring together government officials and tech entrepreneurs in order to better solve problems that Angelenos face daily. They’ve held events centered on cyber security, transportation, and healthcare. I spearheaded their rebranding, coordinated for functions and managed their social media accounts.
Lincoln Federation officially became Scale LA in Spring of 2017. With its new name, came an entirely new brand identity–of which I was in charge. Through the use of a bold logo and classic colors, Scale was modernized and simplified. As part of this project I also designed new one-sheets, powerpoint templates, and banners.
